You may be wondering why there is a pink ribbon as part of our logo. It is to honor Beth’s sister Bev, who died from breast cancer in 2003. For five years, Beth Goldsmith and Beverly Goldsmith-Mills proved to be a dynamic duo in Fort Wayne real estate, setting new sales records. The new logo incorporating a pink ribbon was developed to honor Bev's legacy and commemorate her many gifts, not only to the business and her family, but to the greater Fort Wayne community. Beth was able to show Bev the new logo design just two days before her death and reveal the plan to honor their time as business partners. Sold by the Gold is committed to supporting cancer research and care and has contributed $180,000 to the cause since 2003. In addition, Sold by the Gold raised $250,000 to support the local transformative Cancer Care Fund.
